The Polar Bear: An Icon on Ice

As part of our initiative to become more environmentally friendly, we have adopted a Polar Bear with WWF. As a green company we are always looking for ways to help and preserve the environment and have therefore, recently launched our Polar Bear campaign. Currently Polar Bears are classified as vulnerable as they are at serious risk from climate change and the melting ice caps, among other threats. It is because of the serious risk to Polar Bears that we have decided to help with Polar Bear conservation and hopefully, the information in this blog will inspire you to help these beautiful animals as well.

Polar Bear Facts

– The Polar Bear’s scientific name is Ursus Maritimus which means sea bear.
– Even though they spend the majority of their lives in and around water, the Polar Bear takes the title of largest land-based carnivore.
– Polar Bears’ fur appears white/yellowish but really the hairs are translucent- they reflect the full spectrum of light, which our eyes see as white.
– Under their thick coat their skin is actually black.
– The average lifespan of a wild Polar Bear is between 20-25 years.
– Polar Bear claws are 10cm long.
– When Polar Bears are born they weigh around 600g (five times less than the average human baby) yet when they are fully grown, an adult Polar Bear weighs between 150-650kg and is around 2-3 metres long!
– The Polar Bear’s sense of smell is by far its strongest as they can smell a seal in the water, under 1 metre of compact snow, from 1 kilometre away.
– They are very strong swimmers and can swim for hours.
– Polar Bears’ have a thick coat and a layer of fat which keeps them warm in the harsh Arctic environment.
– Polar Bears are spread across at Arctic Ocean and can be found in Canada, Alaska, Russia, Greenland and Norway.

There are around 22,000-31,000 polar bears left in the wild, but data shows that as a result of the rising temperatures, that this number is on the decline. Numbers currently show that by 2050 Polar Bear numbers could decline by up to 30%.

The 2016 Paris Agreement

2016 was a very significant year for climate change action as 195 countries signed an agreement which committed each country to limiting their greenhouse gas emissions in order to keep global temperature increase below 2C. The only way to save the Polar Bears is to stop global warming as the temperature in the Artic is rising twice as fast as the global average.

Preserving the Arctic is crucial and not only is the Arctic home to both people and Polar Bears, but the ice and snow works to reflect some of the sun’s rays back into space keeping the earth at an even temperature. As the ice melts more of the rays are absorbed by the sea which magnifies the warming effect.

What do WWF do?

We have started donating to WWF as they are working with Arctic governments to help protect and preserve the Arctic, and everything that lives there. WWF has also been supporting the Norwegian Polar Institute in their research on Polar Bear’s and climate change. Donations help support ongoing projects with conservation partners and help preserve the Arctic landscape.

If you want to help save the Polar Bears and the Arctic, then visit the WWF website at and help WWF achieve their goal.